WHY BUY? IS SOCIAL MEDIA MAKING US SHOP MORE? FULL FILM OUT NOW

This new documentary investigates the connection between social media use and online shopping. Inspired by the presenter’s experience of being bombarded by marketing on Instagram and TikTok, Why Buy? asks other young women - from fashion professionals, to sustainability activists - to share their thoughts and offer solutions.  

“A short, sharp look at our times, but populated by interesting voices begging us to join the counter-culture” - Orsola De Castro, Fashion Revolution Co-Founder

by Cody O’Connor
| London, UK | Central Saint Martins |
FMP for BA Fashion Communication: Fashion Journalism 2024